Beverages produced in Madagascar are gradually establishing themselves in the market by leveraging local raw materials. Founded in 2021, the brand Tapia d’Itasy illustrates this dynamic by transforming local fruits into aperitif drinks.
Its first product, an aperitif wine based on tapia, remains its flagship item. It stands out for having obtained a quality label that guarantees compliance with manufacturing standards. The company pays particular attention to quality control throughout the production process.
Located in Itasy, the factory primarily processes fruits from the region, while also sourcing from other localities depending on the season, notably mangoes from Moramanga. Some preparations use imported white rum. The products are sold by retailers in Itasy and Antananarivo.
According to Navalona Fanajana, the sales manager, the main challenge remains strengthening partnerships to expand the distribution network. Despite this constraint, Tapia d’Itasy continues its ambition to promote local beverages and showcase Madagascar’s agricultural wealth through quality products.
Captured & Published at: 2026-08-08 06:09:24 (Madagascar Local Time EAT)
Original Source: https://www.lexpress.mg/2026/08/agroalimentaire-les-boissons-locales.html
