The power of imagery. In an announcement published on its social media, the National Tourism Office of Madagascar (ONTM) has formalized the launch of a new partnership dynamic aimed at bridging the creative and tourism sectors. The tourism promotion body and the Malagasy Film and Cinema Center, Ivon-toeran’ny Sarimihetsika sy Sarimiaina Malagasy (ISSM), have signed a partnership agreement covering the 2026-2027 period.
This initiative marks a shared desire to strengthen synergies between tourism, cinema, culture, and heritage. The central challenge lies in leveraging imagery as a vector for discovery, allowing Madagascar to be showcased from a fresh perspective.
The stated ambition is to transform Malagasy landscapes, cultures, expertise, and territories into genuine levers of attractiveness. Through the prism of cinematographic and audiovisual productions, these assets will gain new visibility. For both institutions, this is not merely traditional promotion, but a narrative approach where visual storytelling becomes a gateway to discovering the Great Island.
The partnership focuses on facilitating and supporting film shoots. The ONTM is committed to supporting productions that contribute to the destination’s influence, particularly in the context of hosting national and international guest partners. The goal is to create an ecosystem conducive to producing content that highlights local specificities, thereby fostering widespread distribution to diverse audiences.
Ultimately, this collaboration aims to structure a content offering capable of strengthening the destination’s brand image, both nationally and internationally. By multiplying audiovisual narratives around Malagasy territories and experiences, the two institutions intend to spark renewed interest in the country, transforming viewers into potential visitors. This approach is part of a sustainable perspective of promoting national cultural assets through the seventh art.
Captured & Published at: 2026-08-22 19:23:38 (Madagascar Local Time EAT)
Original Source: https://2424.mg/tourisme-lontm-sallie-a-linstitut-malgache-du-cinema-issm-pour-promouvoir-la-destination-madagascar/?utm_source=rss&utm_medium=rss&utm_campaign=tourisme-lontm-sallie-a-linstitut-malgache-du-cinema-issm-pour-promouvoir-la-destination-madagascar
