Madagascar is experimenting with telephony without terrestrial mobile networks. Airtel Madagascar is testing Direct-to-Cell technology with SpaceX. This innovation allows a 4G smartphone to connect directly to a satellite when no terrestrial mobile network is available.
The experiment was conducted in Sadabe in the presence of the Minister of Digital Development, Digital Transformation, Posts and Telecommunications, the representative of the National Office for Risk and Disaster Management (BNGRC), and representatives of the Communication Technologies Regulatory Authority (ARTEC). “The government encourages innovation and remains open to any technology capable of accelerating digital inclusion for all Malagasy people. Our ambition is to guarantee ever-wider access to digital services, while respecting our regulatory framework, our digital sovereignty, and security requirements,” declared Mahefa Andriamampiadana, Minister of Digital Development, Digital Transformation, Posts and Telecommunications of Madagascar, on the occasion.
The experiment was a success. “Participants were able to observe a 4G smartphone connecting seamlessly to the satellite network, allowing for WhatsApp messaging, voice and video calls via WhatsApp, as well as access to streaming services and social networks such as YouTube and Facebook,” according to a press release from Airtel Madagascar.
Airtel Madagascar thus becomes the first operator in the country to test this innovation. “Being the first operator to experiment with Direct-to-Cell in Madagascar reflects our ambition: to ensure that the innovations transforming global telecommunications also benefit the Malagasy people,” affirmed Anne Catherine Tchokonté, Managing Director of Airtel Madagascar.
Direct-to-Cell opens up new perspectives for improving connectivity in certain isolated areas and strengthening communication continuity.
Captured & Published at: 2026-07-16 06:27:03 (Madagascar Local Time EAT)
Original Source: https://www.lexpress.mg/2026/07/airtel-lappel-whatsapp-dans-une-zone.html