BMOI and VISA launch ‘Payez Libre’, a campaign rewarding every card payment

From July 1 to September 30, 2026, every payment made with a BMOI VISA card of 100,000 Ariary or more offers a chance to win a grand trip and numerous exclusive prizes.

The Banque Malgache de l’Océan Indien (BMOI), a subsidiary of the BCP Group, is launching “Payez Libre,” a campaign organized as part of its strategic partnership with VISA. During the promotional period, every payment of 100,000 Ariary or more automatically grants an entry into a lucky draw featuring a grand trip and various exclusive rewards.

Supported by VISA and the BCP Group, this initiative aims to accelerate the modernization of card payments in Madagascar. It reflects BMOI’s commitment to encouraging clients to use their bank cards more confidently and comprehensively, especially for daily transactions.

The process is simple and requires no prior registration. Any payment made via a BMOI VISA card—whether through an electronic payment terminal or online, domestically or internationally—automatically generates a participation token. The electronic, random draw will determine the winners.

In conjunction with this, BMOI is hosting an awareness conference on bank card usage, bringing together the press, partners, and clients to discuss payment best practices, security, and lesser-known features of VISA cards.

“A bank card is only truly useful if it is well understood and properly used. Through ‘Payez Libre,’ we aim to help our clients better understand their BMOI VISA cards while thanking them for their daily trust,” said Manoa-Elia RASANDINIRINA, Director of Marketing and Communication.

About BMOI: Founded in 1989, BMOI is a leading bank in Madagascar and has been a subsidiary of the BCP Group since 2019. The BCP Group operates in 18 African countries and 32 countries worldwide, serving over 8.6 million clients.

Captured & Published at: 2026-09-03 12:23:43 (Madagascar Local Time EAT)
Original Source: https://www.2424.mg/bmoi-et-visa-lancentpayez-libre-une-campagne-qui-recompense-chaque-paiement-par-carte/

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