Public access to digital financial services is expanding. Airtel Money Madagascar and Baobab Banque have announced the signing of a strategic partnership to broaden instant money transfer services between bank accounts and mobile money wallets. This collaboration is part of a shared drive for innovation, proximity, and inclusive banking.
“This partnership reflects our desire to make financial services accessible to everyone while concretely improving our customers’ experience. Thanks to MBanking, everyone can manage their money easily: send funds, buy credit, or pay bills securely, quickly, and in just a few clicks,” explained Heritiana Andrianalisoa, General Manager of Airtel Money Madagascar.
This alliance allows for smooth and secure transactions between Airtel Money and Baobab Banque accounts with ease. “At Baobab, we believe that every Malagasy deserves fair access to digital financial services. This partnership with Airtel Money once again illustrates our commitment to bringing banking closer to everyday life. Thus, we reaffirm our role as a key player in the transformation of the Malagasy financial landscape by offering simpler, innovative banking services tailored to everyone’s needs,” stated Hugues Bonshe Makalebo, General Manager of Baobab Banque.
Through this collaboration, both partners reaffirm their shared commitment to building a modern, accessible financial ecosystem that serves as a driver of development for the entire population.
Captured & Published at: 2026-07-22 05:42:17 (Madagascar Local Time EAT)
Original Source: https://www.lexpress.mg/2026/07/revolution-digitale-les-services.html
